SPINS announces acquisition of Datasembly to elevate CPG market visibility for brands and retailers

On June 24, 2025, SPINS, an analytics and insights provider in the natural products industry, announced it had acquired Datasembly to produce a wider, more complete view of the marketplace for consumer packaged goods (CPG) brands and retailers¹. Collecting data from 150,000 stores from more than 200 retailers across North America, Datasembly provides promotional intelligence and assortment insights. Coupled with product and category data from SPINS, the acquisition will allow for real-time, store-level product pricing data across various categories and performance across the industry.

“As brands and retailers face rising pressure to compete for shopper loyalty and share of wallet, the need to track pricing dynamics, competitive shifts, and promotional activity with speed, depth, and clarity has never been greater,” stated Jay Margolis, CEO of SPINS, in the press release. “Together with Datasembly, we’re delivering a new standard of pricing intelligence — empowering our partners with the mission-critical insights they need to operate, innovate, and grow.”

“Datasembly was founded on the belief that complete, transparent access to pricing data could transform how brands and retailers operate,” stated Ben Reich, CEO and co-founder of Datasembly. “Joining forces with SPINS allows us to expand that mission and bring our real-time capabilities to an even broader set of partners.”

Earlier this year, SPINS had also acquired the shopper experience platform Lucky Labs and partnered with the retail intelligence and activation platform Stackline.^2,3

References

1. SPINS. SPINS acquires Datasembly to deliver unmatched pricing and promotional intelligence for CPG brands & retailers https://www.spins.com/press/spins-acquires-datasembly-to-deliver-unmatched-pricing-and-promotional-intelligence-for-cpg-brands-retailers/ (accessed 2025-06-24).
2. SPINS. SPINS Acquires Lucky Labs, Expanding Digital Capabilities and Strengthening Footprint in Beauty and Wellness https://www.spins.com/press/spins-acquires-lucky-labs-expanding-digital-capabilities-and-strengthening-footprint-in-beauty-and-wellness/ (accessed 2025-06-24).
3. SPINS. SPINS and Stackline Partner to Transform Omnichannel Market Intelligence https://www.spins.com/press/spins-and-stackline-partner-to-transform-omnichannel-market-intelligence/ (accessed 2025-06-24).