Protein

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Survey results from Mintel show that among 1,876 U.S. internet users aged 18 and older who eat plant-based proteins, taste is the top reason they choose to do so, with 52% of those surveyed ranking it ahead of health (39%), the environment (13%), animal protection (11%), and dietary concerns (10%) as a motivator.

Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?