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Omega-3

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Nordic Naturals is promoting its Kenai Wild Alaskan Salmon Oil, which the company says is the first salmon oil in the market to pass all international standards for purity.

An assessment of the diets of 38,022 women has concluded that higher fish consumption is associated with reduced risk of age-related macular degeneration (AMD) by as much as 42%.

Omega-3-Rich Seeds

SaviSeeds are a new product being marketed as a natural nut alternative high in omega-3 fatty acids.

The Global Organization for EPA and DHA Omega-3s (GOED) hosted its first GOED Exchange conference on omega-3s on January 13 to 14 in Salt Lake City.

Nordic Naturals has introduced Daily Omega, a line of three products that the company says makes it easy for consumers to understand which type of omega-3 product they should take based on their needs.

“Marketers tend to get very enthusiastic about what the next big ingredient will be, but if you really want to determine that, you have to first understand what benefits consumers are looking for,” says Julian Mellentin of international market analyst New Nutrition Business.

Among its noted accomplishments in 2010, krill oil omega-3 supplier Aker BioMarine (Aaelsund, Norway) is citing new clinical studies and Marine Stewardship Counsel Certification.

Privately held specialty pharmaceuticals firm Omthera Pharmaceuticals (Bedminster, NJ) has announced the results of tests it performed comparing its Epanova omega-3 fatty acid drug for high triglycerides to leading omega-3 drug Lovaza. The company says results show that Epanova was significantly more bioavailable than Lovaza.