
Many active ingredients create major challenges for beverage formulators. Unpleasant flavor notes from ingredients can be difficult to mask considering that pumping sugar into these drinks is no longer a popular option.

Many active ingredients create major challenges for beverage formulators. Unpleasant flavor notes from ingredients can be difficult to mask considering that pumping sugar into these drinks is no longer a popular option.

Here’s why this area of the world is one to watch for those who make and sell fortified-foods and premixes.

As the market researcher points out, 2021 is the first year in which the report captures data gathered during a full year of the COVID-19 pandemic.

FrieslandCampina says its new Biotis GOS-OP High Purity ingredient is the now the highest-purity prebiotic it offers, at over 90% pure GOS.

The product is considered a first-of-its-kind medical food for children and adults with attention-deficit/hyperactivity disorder (ADHD).

The company says that the new Smartcakes help support wellness and immune health.

The International Food Information Council (IFIC) released its new 2022 Food and Health Survey polling consumers on their motivations when purchasing food.

DAOgest is designed to help consumers sensitive to histamine in foods, while Dermial is described as a “first of its kind” hyaluronic acid “matrix” ingredient with a new study showing it outperforms standard hyaluronic acid.

The company showcased the new ingredients at May’s Vitafoods Europe trade show.

The European Commission is now banning titanium dioxide as a food additive in the EU, with a six-month phaseout period that ends August 7, 2022.

The opportunity for the nutricosmetic space is huge, but benefits should be well researched and communicated so that consumers get what they pay for.

Leafreport also found that topical CBD products and edible CBD products are the two categories in which prices range the most.

Innova Market Insights discusses how weight management is now a key influence on product launches as consumers focus on health and wellbeing.

Algalif provides highly concentrated premium astaxanthin oleoresin naturally sourced from microalgae, and Divi’s expertise in fat-soluble ingredient formulation allows them to transform the oleoresin into the highly concentrated beadlets.

Gelita is presenting new solutions for fortified gummies at Vitafoods Europe 2022. They are designed for protein content, sugar reduction, and nutricosmetics.

Hair health supplements are stealing the spotlight.

A panel of the National Advertising Review Board determined Goli Nutrition, Inc. supported its express use of the term “Apple Cider Vinegar” in the product name of its Apple Cider Vinegar (ACV) Gummies dietary supplement.

Today’s consumers aren’t interested in an energy rollercoaster ride marked by jittery highs and foggy lows. Natural solutions that keep the mind alert during the day and prepared for a restful sleep at night will find the most favor.

How can supplement brands motivate shoppers to keep taking immune health supplements—and to take them on the regular?

Getting back to the needs of its core audience of older adults will help the category find the footing it needs.

The addition is formulated without TiO2, talc, or calcium carbonate to deliver a high level of opacity to cover unsightly or dark tablet cores.

Energy, naturalness, personalized attention, price, and delivery form are key selling points.

Theralogix has launched TheraHemp, which is formulated with VESIsorb for enhanced absorption, and independently tested and certified for content accuracy and purity by NSF International.

As customers rededicate themselves to sports and active nutrition, supplement companies are looking beyond challenges at long-term opportunities.

At the show, the company shared such prototypes as Peach Mango Stick Packs for immune health, a Caramel Cold-Brew Coffee Bar for cognitive health, and Chai-Flavored Dark-Chocolate Bites for digestive health.