Brain Health

Consumers’ growing search for brain health, immune health, mood support, and more will continue driving functional foods long after COVID-19.

OmegaQuant has launched a new vitamin B12 test, with a sample collection kit that allows for at-home testing.

The demand for nootropics will continue to surge—but trying to formulate and market brain health supplements that will appeal across all these age groups doesn’t make sense in 2021. Supplement brands that take the time to understand each generational cohort’s particular challenges, needs, and life circumstances will make all the difference in terms of product success.

AIDP Inc. is introducing the Cognilipid portfolio of brands to its portfolio of nootropic ingredients. This includes CogniPLUS, CogniPS, and CogniPA.

Ocean Spray Cranberries Inc. and Brightseed has announced an agreement to leverage Brightseed’s Forager AI to profile the compounds in cranberries and discover new connections between cranberries and human health.

Wiley's Finest CEO Greg Lindsey discussed future growth markets for omega-3 ingredients, including a currently underexplored category: mood support.

Ingredient suppliers Nutritional Outlook interviewed revealed they are actively researching the sleep-health benefits of their ingredients—including teasing out the sleep-support potential of ingredients that previously had not been largely promoted for sleep health.

Ingredient suppliers are making more advanced formulations possible.

At this year's SupplySide West, Ashland launched soy-free GPM lutein and N-dur xr caffeine and melatonin for extended release in powdered drink products.

A Japanese ceremonial-grade matcha from Ito En and distributed by Taiyo International may help ease mild stress-related cognitive decline and improves reaction time among young adults, which could position it as an e-gaming ingredient. 

The new tablets were designed to be paired with Elevant’s Prime NMN capsules.

Read about the Herbal Pharmacist’s botanical best-bets for battling stress.

Longevity by Nature has recently entered into two strategic marketing and distribution partnerships with National Sales Associates LLC and United Natural Foods Inc.

The expansion includes green, black, white, oolong, and pu’erh tea extracts.

Following a single dose of the L-theanine, subjects saw significantly greater increases in frontal region alpha power compared to placebo, which is considered reflective of relaxation.

This show marks the first time all of IFF’s business divisions—Health & Biosciences, Nourish, Scent, and Pharma Solutions—will combine at one booth to showcase “how IFF brings science and creativity together for the health products market,” the company says.

When it comes to health and supplements—and in a nod to the Spice Girls: What do women really, really want?

Kaneka has announced that its Lactobacillus plantarum DR7 probiotic, designed to support the gut-brain axis, is now self-affirmed GRAS.

Results showed that while there were no differences between the two groups when it came to sleep quantity and quality, the PEA group did experience reduced sleep onset latency, time to feel completely awake, and improved cognition on waking.

The market for mood, stress, and sleep supplements was growing long before COVID-19. The pan-demic shot it into the stratosphere.

Turmeric and curcumin research uncovers new gems.

Unigen will be introducing two new botanical ingredients at this year’s SupplySide West Presentation Theater.

Layn Natural Ingredients has launched a natural antioxidant extract called SophorOx.

The state of the CBD market more than a year and a half into the COVID era gives us clues as to how strong its momentum may be.

With more consumers discovering what sports nutrition has to offer, they’re raising expectations for the category.