Trends & Business

The new approach to nootropics: Addressing demand for brain health supplements across three different generations of consumers

The demand for nootropics will continue to surge—but trying to formulate and market brain health supplements that will appeal across all these age groups doesn’t make sense in 2021. Supplement brands that take the time to understand each generational cohort’s particular challenges, needs, and life circumstances will make all the difference in terms of product success.