Lief Labs launched a nutraceutical ingredient supplier division called Lief Raws that will offer in-house developed ingredients as well as specialty ingredients through collaborative partnerships with trusted brands.
Lief Labs (Valencia, CA) launched a nutraceutical ingredient supplier division called Lief Raws that will offer in-house developed ingredients as well as specialty ingredients through collaborative partnerships with trusted brands. Lief Raws will provide sales and distribution services and a range of full-service capabilities to its partners, including product formulation, scientific education, marketing, and ideation development.
To enable customers to have a novel point of differentiation in the marketplace, Lief Raws features a line of ingredients called Lief Evolutions which provide innovative product formats such as functionality and experiential technologies. One of the first offerings in the Lief Evolutions line is Biozomal, a liposomal technology that can be applied to a range of ingredients, including caffeine, zinc, vitamin C, iron, and others. Featured specialty ingredients currently available through Lief Raws include:
“We developed Lief Raws with the needs of our customers, vendors, and end-consumers strongly in mind, and a goal of delivering an elevated experience that goes well beyond traditional ingredients and delivery formats,” said Tito Sanchez, senior sales executive for Lief Raws, in a press release. “Our practice of continuously engaging with, and truly listening to our partners, enables us to understand their evolving needs and strategically determine the new ingredients, formats and innovations we should pursue. We are very excited to introduce Lief Raws and a robust line-up of ingredients and delivery formats to the nutraceuticals marketplace, and we look forward to continuing to grow our partnership base.”