GNC lets customers voice-order products hands-free using Amazon Alexa
GNC says it is “one of the only major vitamins and supplements retailers to currently offer this functionality.”
Health and wellness company GNC is enabling its customers to order its products using hands-free, voice-activated technology via Amazon Alexa devices. GNC says it is “one of the only major vitamins and supplements retailers to currently offer this functionality.”
Users can link their GNC.com accounts with devices with the Amazon Alexa app installed. Customers can then use voice-ordering to repurchase products from recent GNC orders or to adjust their order subscriptions.
“Debuting this new feature allows us to deliver on our commitment to offering customers personalized solutions,” said Daniel Frattaroli, director, e-commerce, GNC, in a press release. “We’re enhancing the overall customer experience by seamlessly fitting into our customers’ busy lives and daily routines to ultimately encourage healthy habits and help customers on their journey to Live Well.”
Brightseed launches clinically validated ingredient, Bio Gut Core, to support gut barrier function
May 21st 2025The low-dose, easy-to-formulate ingredient is a proprietary blend of two bioactives – N-trans caffeoyltyramine (NCT) and N-trans feruloyltyramine (NFT) – which were discovered by the company’s Forage AI platform.
A country-by-country blueprint for nutraceutical success in Europe
May 20th 2025The European nutraceutical market is growing rapidly, but the continent is not a monolith when it comes to consumer trends and product innovation. This article is a blue-print for what nutraceutical success looks like in different European countries.
