Beauty

  In 2006, the Beauty from Within concept bloomed. This year, as manufacturers ready the next wave of cosmeceuticals, some of the newest products combine oral approaches to skin care with topical items, such as lotions and creams, for an added synergistic effect. Many of the newest cosmeceuticals are actually based on ingredients with a long history of use in other applications, making them familiar to manufacturers and consumers alike.

Cosmeceutical users are diverse. But despite their differences, they are united in one goal: to slow the signs of aging. “Everyone is looking for a good formula that works in real life,” says Ohad Cohen, CEO of herbal extract supplier Vitiva (Markovci, Slovenia). “If the formula is all natural, that’s the best scenario.”