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Increasingly, consumers are demanding all-natural cosmetics. As a result, more manufacturers are seeking natural coloring materials for all types of products-including foundation, lip care products, and hair coloring. Several natural colorants in use today have a long history of use in foods and cosmetics. Many are plant pigments or dyes with a history of safe use for humans.

In May, Datamonitor reported that growth of the nutricosmetics market may be slowing, perhaps due to the recession. Some consumers, the report said, may view beauty-from-within products as a luxury. While new beauty beverages continue to launch, other types of nutricosmetics may not fare as well, said Datamonitor, citing the failure of Danone's Essensis skin-nourishing yogurt as an example.

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Pharmachem Appoints New Distributor for Phase 2 in Japan DANISCO INTRODUCES LYSOMAX ENZYME

Let's face facts. Consumers have had a miserable time staying on top of nutrition trends. First, fats were the root of all diet evil, then carbs, then sugar, then artificial sweeteners, then dairy products, then some proteins, then bread, and on and on. Give consumers a lot of credit for not completely surrendering the fight to eat healthy.

  In 2006, the Beauty from Within concept bloomed. This year, as manufacturers ready the next wave of cosmeceuticals, some of the newest products combine oral approaches to skin care with topical items, such as lotions and creams, for an added synergistic effect. Many of the newest cosmeceuticals are actually based on ingredients with a long history of use in other applications, making them familiar to manufacturers and consumers alike.

Cosmeceutical users are diverse. But despite their differences, they are united in one goal: to slow the signs of aging. “Everyone is looking for a good formula that works in real life,” says Ohad Cohen, CEO of herbal extract supplier Vitiva (Markovci, Slovenia). “If the formula is all natural, that’s the best scenario.”