"Get on my Level" grassroots campaign raises awareness about vitamin D deficiency

August 31, 2020

As part of its mission to advance nutrient research and educate the public to take charge of their health, the Organic & Natural Health Association started a grassroots education campaign, “Get On My Level,” that will highlight the proven health benefits of vitamin D.

As part of its mission to advance nutrient research and educate the public to take charge of their health, the Organic & Natural Health Association (Washington, D.C.) started a grassroots education campaign, “Get On My Level,” that will highlight the proven health benefits of vitamin D. It encourages consumers to know their vitamin D level by asking their doctor or measuring and monitoring their levels with an at-home test kit and vitamin D calculator from GrassrootsHealth to determine how much vitamin D is needed to reach the desired therapeutic levels of 40 - 60 ng/ml (100 - 150 nmol/L).

“We have piles of information showing that vitamin D supplementation can drastically improve your health on many levels,”said Ken Redcross, MD, author of Bond: The 4 Cornerstones of a Lasting and Caring Relationship with Your Doctor and scientific adviser for Organic & Natural Health Association, in a press release. “The issue is not whether the information on vitamin D is available or accurate, it’s more about how and to whom it is being delivered. That’s where the gap is so obvious, therefore, I’m urgently calling upon on my medical colleagues to not withhold or distort this valuable information so that we can change the trajectory of health for families, especially in Black and Latino communities where the need is the greatest during this upcoming and complicated flu season. You can’t eat your way to a significant vitamin D level and converting vitamin D from the sun has always been a challenge for those with melanated skin designed to block vitamin D absorption. We need to advocate for vitamin D supplementation. It’s the most direct, cost-effective and practical way to improve everyone’s vitamin D level, without any racial barriers.”

Organic & Natural Health re-launched its PowerofD.org website with the “Get On My Level” challenge, which includes validated health facts on vitamin D, educational materials to share on social media, and an easy-to-use vitamin D calculator to monitor and improve your vitamin D levels.