Vitamins & Minerals

The latest research on brain health ingredients indicates products are meeting consumer needs and offer significant opportunity for category growth.

Novel supplement delivery systems push regulatory boundaries.

Recent studies indicate magnesium’s growing importance for mental health, arterial flexibility, and metabolic function.

The company says that its Super B liquid supplement is meant to be dropped under the tongue, and thus, is absorbed by the body more quickly and effectively than traditional pill vitamins.

An expanding body of research points to the significant benefits of tocotrienols.

Balchem/Albion said that it is taking advantage of increased consumer demand for two key minerals-magnesium and zinc-to build its presence in the fast-growing sports nutrition market.

Do calcium supplements really increase cardiovascular risk? Here’s what the latest research says.

NattoPharma (Oslo, Norway) unveiled its latest vitamin K2 innovation yet at this year’s SupplySide West trade show: the industry’s first and only full-spectrum vitamin K2 ingredient that comprehensively provides menaquinones (MK) 6, 7, 8, and 9, all vital to heart health.

Many have forgotten how essential magnesium is for good health-and how a deficiency could result in myriad issues.

New study results recently presented at June’s International Conference on Children’s Bone Health in Germany indicate that children with low vitamin K2 status may be at greater risk of developing low-energy bone fractures.

The company says the research will be the first to study the impact of MenaQ7 vitamin K MK-7 on calcium metabolism in vivo.

ArteroProtect vitaminK2 and octacosanol supplement may lower LDL cholesterol and triglycerides, and raise HDL cholesterol.

The company has gone back to its roots with soy-based vitamin K2 MK-7 and is expanding its MenaQ7 line with this newly formulated ingredient, which is developed by a Bacillus subtilis fermentation process and a soy protein substrate.

Brands are launching more and more oral and topical natural products in the skin health category thanks to the volume of science available to support their efficacy. 

Quicksilver Scientific’s liposomal delivery systems star in three new launches, including a liquid multivitamin, an energy supplement, and a hemp CBD serum.

A pilot study showed that a supplement containing EVTene, a mixed-carotenoid complex, effectively modulated abdominal adiposity and levels of cell-signaling proteins known as adipokines in obese children.

In a newly published, secondary analysis of the Physicians’ Health Study II, researchers posit that multivitamin supplementation did not help to prevent the risk of cardiovascular disease (CVD) events, even in subjects who were found to have less-nutritious diets.

Two unique areas of science are emerging around vitamin D: healthy cellular aging and cognitive health.

Researchers found the postmenopausal women with hyperparathyroidism and vitamin D deficiency had lower bone mineral density than women with sufficient levels of vitamin D.

Marketers are finding new opportunities to teach consumers about the benefits of immune-health products.

Omya has announced a new bone-health dietary supplement product including its Omyapharma and Omyapure calcium-carbonate ingredients.

Metabolic Technologies has launched a new website for its MyoeDge product, a combination of vitamin D3 and calcium beta-hydroxy-beta-methylbutyrate (HMB).

The study also found that conventional approaches to measuring vitamin E levels may fail to detect when patients need more vitamin E.

The U.S. Preventive Services Task Force recommends women who may become pregnant supplement with folic acid to help prevent fetal neural tube defects.

As calcium sales continue to slip and magnesium sales continue to rise, at least one expert believes the day will come when magnesium overtakes calcium as the bestselling standalone mineral supplement.