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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
If a MegaFood supplement is sold out at a natural retail store, the retailer can call MegaFood’s Customer Experience team to place an order for the product, which is then mailed directly to the customer.
Shoppers disappointed when their favorite dietary supplement is out of stock at a retail store no longer have to walk away empty-handed. Whole-foods supplement brand MegaFood has launched a new Zero-Out-of-Stock program that ensures customers will still be able to purchase a MegaFood product even if it is out of stock at a brick-and-mortar store.
If a MegaFood supplement is sold out at a natural retail store, the retailer can call MegaFood’s Customer Experience team to place an order for the product. MegaFood will then ship the product direct to consumer within two days via FedEx. This will help MegaFood and the retailer retain the sale and secure in-store sales on demand.
MegaFood is beta-testing the program this fall, with hopes to scale up soon, said Robert Craven, MegaFood CEO, in a press release. Beta-testing is being done with three retailers who are members of the Independent Natural Food Retailers Association (INFRA).
“This is a game-changing omnichannel initiative for natural retailers and one that reinforces our value proposition with today’s conscious consumer seeking like-minded resources to best serve their wellness goals in an expert manner,” said Corinne Shindelar, CEO and president of INFRA.
“At MegaFood, we are fully committed to helping our natural retail partners adapt to marketplace changes, better cater to today’s always-on consumer, and maximize sales by providing them with a solution designed to drive in-store purchasing,” Craven said in the press release.