Herbs & Botanicals

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The coconut market is evidence that with the right product development strategy, companies can capitalize on the popularity of existing products to foster consumer adoption of new products.

Traceability, testing, and capacity should be key considerations when vetting an ingredient supplier’s non-GMO supply chain capabilities.

Manufacturers have laid the groundwork to succeed in the fast-growing high-flavanol cocoa category, but there is work still to be done to show consumers that high-flavanol products are more than just desserts.