Heart Health

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NattoPharma is looking to harness its extensive body of research showing vitamin K2’s heart- and bone-health benefits, as well as establishing clinical biomarkers to demonstrate the consequences of vitamin K2 deficiency, with the hope of one day seeing the creation of a Recommended Daily Intake (RDI) value for K2.

The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks-coupled with growing niches that have very specific functional needs-is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.