Weight-loss brand Hydroxycut launches new Hardcore product line


The Hardcore supplements line includes rapid-release capsules, drink sticks, and gummies.

Photo from Hydroxycut

Photo from Hydroxycut

Weight-loss supplements brand Hydroxycut has launched a brand new product line called Hardcore. The Hardcore supplements line includes rapid-release capsules, drink sticks, and gummies. The company calls the products “the cleanest way to shred, with a key ingredient that helps users on their weight-loss journey.”

Hydroxy Hardcore Rapid-Release Capsules contain the company’s clinically researched weight-loss ingredient, C. canephora robusta, plus 265 mg of caffeine and 50 mg of yohimbe. “Our Hardcore rapid-release capsules offer improved focus, extreme energy, and maximum energy, fueling a thermogenic calorie burn,” a company press release says.

Hydroxy Hardcore Ultra Shred Drink Sticks can be added to beverages. They feature paraxanthine from Enfinity, which is a metabolite of caffeine, as well as B vitamins.

The third product, Hydroxy Hardcover Ultra Shred Gummies, is a non-stimulant formula featuring an ingredient called aXivite. aXivite “delivers a unique thermo sensory warming sensation in a sweet and spicy flavor.” The product also contains vitamins B6 and B12, and is said to provide “all of the shredding power with none of the jittery drawbacks.”

The last product is Hydroxycut Hardcore Liquid-Heat Capsules, with microencapsulated hot chili peppers plus the aXivite and Enfinity ingredients as well as medium-chain triglyceride oil, L-tyrosine, and weight-loss ingredient C. canephora robusta.

“These new products allow Hydroxycut to be competitive in an ever-evolving marketplace,” said Raza Bashir, vice president of scientific affairs and product innovation at Iovate Health Sciences, the makers of Hydroxycut, in the press release.

As the weight-loss market evolves, the company says it remains a market leader. “Despite changing times, Hydroxycut remains a powerhouse in the weight-loss industry and offers an effective, science-backed weight-loss driver,” the press release states. “Unlike other weight-loss supplements, the key ingredient in Hydroxycut products is backed by two double-blind scientific studies that back the effectiveness of the key weight-loss driver (C. canephora robusta).

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