The company, formerly known as Zhucheng Haotian Pharma Company, Ltd. (ZCHT), says the name change to Howtian better reflects its global footprint and sustainability goals.
The manufacturer of SoPure stevia extract ingredients has changed its company name to Howtian to better reflect is global footprint and sustainability goals. Formerly known as Zhucheng Haotian Pharma Company, Ltd. (ZCHT), Howtian has now unveiled a new website with its revised corporate branding.
Howtian manufactures both stevia and inositol ingredients. The company operates in 80 countries and has 1000 employees, serving the food, beverage, nutrition, and pharmaceutical industries.
“Having expanded into new markets with our expertise in innovative ingredient solutions and product formulation, we wanted this new brand name—which pays homage to our original name—to represent our diversified product portfolio and to consolidate our operational capabilities into one entity,” said Tom Fuzer, Howtian’s vice president of marketing, in a press release. “We’re excited to launch this new chapter and we are looking forward to innovating more and accelerating our growth internationally.”
The company’s focus on sustainability is reflected in its new corporate logo comprising three leaves in the shape of the letter “H,” which the company says represents its naturally farmed crops. The company promotes environmental stewardship in farming and ensures fair wages, zero waste, byproducts use, and minimal energy use.