Prinova Now Exclusive Distributor for Lycored Colors


Prinova will distribute Lycored’s lycopene- and beta-carotene-based colors in the United States and Canada.

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Prinova (Carol Stream, IL) has been named exclusive distributor of Lycored’s (Be’er Sheva, Israel) lycopene- and beta-carotene-based colors in the United States and Canada.

In a statement about the agreement, Larry Davis, commercial director of food and beverage for Prinova, noted the growing consumer interest in products free from artificial colors, especially among millennial parents.

“The clean-label trend continues to drive formulation in our industry. Customers are removing synthetic and carmine based colors from their labels, and we needed to find a naturally sourced, vertically integrated, trusted supplier partner that could meet this customer demand,” Davis said. “We are excited that this new partnership with Lycored will allow us to provide high performing lycopene- and beta-carotene-based natural colors to the marketplace. Customers will quickly see the benefit from the combination of Prinova’s applications expertise, Lycored’s technical support and the value of Prinova’s distribution network.”

With the addition of Lycored’s colors to its product portfolio, Prinova is now able to offer natural flavors, colors, and sweeteners that allow for “a total start-to-finish clean label concept from an applications standpoint,” Davis said.

Thomas Adler, vice president of Lycored’s food division, noted that Lycored’s red and pink shades are stable alternatives to artificial colors like Red 3, and its beta-carotene is a suitable replacement for artificial colors like Yellow 5. The distribution agreement with Prinova includes Lycored’s Tomat-O-Red and Lyc-O-Beta colorings, derived from tomato lycopene and Blakeslea trispora, respectively.

“Lycored has been the global leader in natural carotenoids for more than twenty years,” Adler said. “Our high-performing natural colors are the ideal clean-label solution for food and beverage manufacturers transitioning from artificial to natural colors. We are pleased to have a strong partner in Prinova-and the ability to combine our natural color line with their strong application capabilities and great relationships with key players–so that we can help meet this industry need in the U.S. and Canadian marketplace.”


Read more:

Batory Foods Named Distributor for Corbion

Lycored Unveils Dry Tomato Pulp Ingredient

Switching from Synthetic to Natural Colors? Here Are Your Challenges.


Michael Crane
Associate Editor
Nutritional Outlook Magazine

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