Phynova, Bioriginal partner for North American distribution of Reducose

Photo © iStockphoto.com/skynesher

Phynova Group Ltd. (Oxford, UK) and Bioriginal Food & Science Corp. (Saskatoon, CA) partnered on North American distribution and promotion of Reducose, Phynova’s white mulberry leaf extract that supports healthy post-meal blood sugar and insulin response. Bioriginal will serve customers with Reducose as a stand-alone ingredient or as an add-in ingredient in turnkey solutions.

“We are excited to embark on our go-to-market partnership with Bioriginal in the North American market,” said Stephane Ducroux, CEO at Phynova, in a press release. “Phynova’s strategy is to partner with market-focused experts such as Bioriginal, who have a proven track record of building deep customer relationships, fast prototyping and turn-key solutions using ingredients with a strong science pedigree like Reducose.”

Matt Phillips, vice president of sales at Bioriginal, said: “We are excited to partner with Phynova by bringing a unique ingredient into Bioriginal’s highly selective nutraceutical ingredient line. Phynova’s sustainable, unique, and clinically researched white mulberry leaf extract perfectly complements our innovative ingredients portfolio and strengthens our offerings to the nutraceutical and food industries. We look forward to collaborating with Phynova and utilizing Reducose to formulate turnkey concepts—that our customers can quickly take to market—addressing consumer demands for a multitude of benefits.”