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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
NAXA first announced the certification program in 2016 in order to differentiate astaxanthin products derived from Haematococcus pluvialis from synthetic-astaxanthin ingredients on the market.
Elite Life Sciences’ AstaGlo natural-astaxanthin dietary supplement has become the first astaxanthin product to bear a Verification Program Seal from the Natural Algae Astaxanthin Association (NAXA). NAXA first announced the certification program in 2016 in order to differentiate astaxanthin products derived from Haematococcus pluvialis from synthetic-astaxanthin ingredients on the market.
The AstaGlo product contains a 12-mg dose of Algae Health Sciences’ (Irvine, CA) AstaZine natural-astaxanthin ingredient. According to a NAXA press release, “The NAXA Verification Program (NAVP) tests products to verify that they contain natural algae astaxanthin derived from Haematococcus pluvialis algae. Natural algae astaxanthin derived from Haematococcus pluvialis is the only type of astaxanthin that has been clinically proven to have health benefits in human studies.”
“Consumers want to know that what they’re getting is astaxanthin extracted from Haematococcus pluvialis,” said Scott Steinford, NAXA’s president, in the press release. “NAXA’s third-party independent testing assures consumers and manufacturers that what’s in the bottle is the natural form of astaxanthin that has been clinically tested.”
“We’re proud to have AstaGlo become the first Algae Health Sciences customer to receive the NAXA Verified Seal and expect many more to follow,” said Joe Huff, CEO of Algae Health Sciences’ North American operation. “AstaGlo will be produced in the United States, and exclusively sold in Asia. The NAXA Verified Seal reinforces the superiority of astaxanthin products containing natural algae astaxanthin.”
Nutritional Outlook magazine