Comet announces 2025 Trend Predictions report, highlighting microbiome and prebiotic developments

In a December 4, 2024, news release, food ingredients company Comet announced the release of its 2025 trend predictions report, offering a look at new opportunities for manufacturers of food, beverage, and supplements. Comet is also the creator of Arrabina, a gluten-free wheat fiber extract containing prebiotics.

"This annual Trends Report is a great way for food, beverage, and supplement manufacturers to align with consumer interest,” stated Hannah Ackermann, RD, vice president of marketing and nutrition affairs for Comet, in the news release. Ackermann also co-authored the report. “This data offers precision metrics and helps us at Comet to navigate the gaps and opportunities for new product research and development. The report is free to access because we want to give back to our customers (both current and future), as well as add value to the industry at large."

The report was created using analyses of social media listening and market data. The top three trends discussed in detail in the report are:

1. Gut microbiome benefits extend beyond digestive health
2. Exploring microbiomes that exist outside of the gut
3. Scientific validity and prebiotic diversification

As noted in the news release, 76% of consumers are aware of the connection between gut health and overall wellness.

"Our research shows that consumers are smarter than ever about the microbiome,” stated Loula Merkel chief executive officer, for Comet. “They are curious about more than the gut microbiome and benefits beyond the gut, while also scrutinizing the science behind claims. We encourage brands to lean into these trends with products that respond directly to consumer search and interest. This is an exciting time, and our Arrabina prebiotic can help customers take advantage of these consumer trends."

The full report can be found here. The report also contains a review of its 2024 predictions.