
The multiyear collaboration will introduce top esports athletes and casual gamers to Thorne’s products—and study their effects in athletes.


The multiyear collaboration will introduce top esports athletes and casual gamers to Thorne’s products—and study their effects in athletes.

Going forward, growth will rest on moving minerals beyond the body basics to fulfilling consumer expectations for condition-specific ingredient combinations, increased bioavailability, and new delivery methods.

Botanicals may be ancient ingredients, but they may also be the wellness wave of the future.

As part of its ongoing effort to expand its women wellness portfolio, GNC, in partnership with The Honest Company, launched four new products—three for overall wellness and one for postpartum.

As consumers get active post-pandemic, they’ll find a wider range of sports supplements ready to cater to their every need.

Examining the factors behind the rapid rise of adaptogenic supplements

A recent study found that supplementation with a French pine bark extract called Pycnogenol offered relief from restless leg syndrome.

The Vitamin Shoppe partnered with Follett Higher Education Group, the largest campus store operator in North America, to bring its health and wellness solutions to campus bookstore locations throughout the country.

CBN is gaining popularity in the hemp world. But is it truly promising?

What specific benefits do adaptogens provide? An expert explains.

Consumers are eager to invest in skincare products, but will today’s ingredients stand up to scrutiny?

Supplements only work if they are taken regularly. A smart system can help consumers reduce the mental load of their daily supplement routine.

Research indicates that CBDA largely produces biological effects similar to CBD’s. But does it have market potential like CBD?

And how can companies introduce sleep foods and beverages to bedtime routines?

Celesta Company LLC and Nurish Brands, Inc. have partnered to launch a line of beverages that support relaxation and sleep.

Two federal class action lawsuits have been filed against Olly Public Benefit Corporation and The Procter & Gamble Company alleging that the companies are misleading consumers by inaccurately dosing their melatonin supplements.

Many active ingredients create major challenges for beverage formulators. Unpleasant flavor notes from ingredients can be difficult to mask considering that pumping sugar into these drinks is no longer a popular option.

Many other actives are generating both the science to support their effectiveness and the consumer interest to raise them up the ranks.

The International Food Information Council (IFIC) released its new 2022 Food and Health Survey polling consumers on their motivations when purchasing food.

Open Book Extracts’ 76,000-sq-ft research and production facility is located near Durham, NC.

The ingredient, from Pharmactive Biotech Products, is backed by eight published human clinical trials showing support for mental wellbeing and sleep quality.

In the retailer’s new “The Vitamin Shoppe Health & Wellness Trend Report 2022,” the company discussed which product types saw growing sales in 2021 and which saw slowing sales.

Why our fascination with fungi and functional mushroom formulas is more than just a trend.

How can supplement brands motivate shoppers to keep taking immune health supplements—and to take them on the regular?

Energy, naturalness, personalized attention, price, and delivery form are key selling points.