myAir develops custom, AI-based nutrition bars to support stress

November 5, 2020
Alissa Marrapodi

myAir, Ltd. developed a series of plant-based nutrition bars tailored to the consumer's unique stress profile and cognitive needs.

myAir, Ltd. (Tel Aviv, Israel) developed a series of plant-based nutrition bars that uses AI to customize each bar to the consumer’s needs. Using a patent-pending algorithm based on physiological and psychological data, consumers fill out an online questionnaire that creates deep profiling of an individual’s cognitive response to stress. Physiological responses are also tracked via smart watches.

“Our algorithm can analyze the data from each person’s specific mood and stress profile, then decide what formulation will provide them the best positive impact on their stress routine,” said Rachel Yarcony, founder and co-CEO of myAir, in a press release. “But our expertise is in the ability to cross the cognitive data with individual physiological aspects. It’s a game-changer in personalized nutrition.”

The company’s algorithm processes this data, then customizes a combination of myAir bars. Each bar is composed of a blend of nuts and fruits, and infused with a unique, research-based proprietary formula of extracts, including sage, hops, oats, valerian, rosemary, and others. They work synergistically to exert a specific stress-countering effect, including sharpen focus, revive energy, reduce anxiety, support relaxation, promote quality sleep, and more.

“Stress has many facets,” said Dovev Goldstein, myAir founder and co-CEO, in a press release. “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night and occasionally has problems getting fulfilling sleep. Each of us needs a personalized solution. This is where myAir has redefined the paradigm.”