That’s it. was the fastest-growing nutrition bar brand in 2022, data shows


The company cites SPINS data showing that it was the fastest-growing nutrition bar in the U.S. last year.

Photo from That’s it.

Photo from That’s it.

Nutrition bar brand That’s it., known for its streamlined, clean-label products like its two-ingredient Fruit Bars, says 2022 sales data from market researcher SPINS (Chicago) ranked That’s It. as the fastest-growing nutrition bar brand last year.

The company says SPINS data on sales in the U.S. mass-market and convenience channels for the 52 weeks ending December 4, 2022, showed That’s it. “beating out brands like KIND Snacks, CLIF Bar, Larabar, and RXBAR, and outpacing the growth of the category nationally by more than 7x.”

That’s it. bars are sold by national retailers like Sam’s Club, Costco, Walmart, and Target. In a press release, company founder and CEO Lior Lewensztain said, “We’re especially thrilled with this recognition after a year marked by challenges for the food and beverage industry such as changing consumer behaviors and ongoing inflation concerns. Much of our success this year can be attributed to our ability to weather the inflation storm by accelerating growth in the club channel, where we can provide greater value to consumers by shifting focus from single fruit bars to value-heavy multipacks at a time when rising costs are front and center to consumers.”

That’s it. also ranked on Instacart’s list of Fastest-Growing Emerging Brands 2022. According to Instacart, it “leveraged sales velocity metrics to identify the 75 fastest-growing emerging brands of 2022 on Instacart.” This list, the Instacart noted, comprises brands that were able to “break into a crowded industry, find the right audience, improve awareness, and grow their distribution.”

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