The two new forms are a vegan gummy and a cold water–dispersible powder.
Solabia-Algatech Nutrition Ltd. (Kibbutz Ketura, Israel) will introduce two new delivery formats featuring its AstaPure astaxanthin ingredients at the Vitafoods Europe trade show taking place in Geneva, Switzerland, on May 9-12 (Booth I168). The two new forms are a vegan gummy and a cold water–dispersible powder.
The gummy contains Algatech’s AstaPure Arava astaxanthin whole-algae complex. The vegan, pectin-based supplement is cherry flavored and contains 4 mg of astaxanthin and 50 mg of vitamin C and is formulated without preservatives or synthetic colors.
The cold water–dispersible sachets contain 4 mg of AstaPure natural astaxanthin as well as essential vitamins and minerals. The drink mix powder, which is raspberry flavored, is sugar-free and targets the beauty and wellness markets.