Pet health market insights shared by MarketPlace at 2023 SupplySide West


The company will participate in a panel called, “Pet Supplementation Unleashed: Fetching the Latest Insights for Optimal Pet Health and Well-Being.”

Photo from MarketPlace

Photo from MarketPlace

Pet health remains a main focus for MarketPlace, a branding firm for food, beverage, and supplement brands and ingredient suppliers. The company will speak at a panel called “Pet Supplementation Unleashed: Fetching the Latest Insights for Optimal Pet Health and Well-Being” at the SupplySide West trade show happening October 23-27, 2023, in Las Vegas.

MarketPlace’s Account Strategy Director Jim Hibsch will be one of the panelists alongside SierraSil President Michael Bentley and National Animal Supplement Council President Bill Bookout speaking on Thursday, October 26, at booth #5670 from 12:00-12:30 PM.

“Human supplement ingredient brands should consider whether there’s an untapped market for their ingredients in the pet category,” advised Tracy Landau, president of MarketPlace, in a press release. “Our research makes this potential clear and is a big part of our commitment to keep our partners on the pulse of opportunities in the nutrition and supplement industries. We encourage any human brands looking to strategically enter the pet category to visit our booth.”

MarketPlace says it can help customers find new market opportunities, including with consumer research. This includes an annual report the company produces each year focusing on U.S. pet supplement consumers and their shopping habits. Hibsch will unveil the latest findings from this report at the “Pet Supplementation Unleased” presentation.

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