NutriLeads promotes Joana Carneiro to CEO


Joana Carneiro has been promoted to CEO of NutrLeads BV, taking over for co-founder and CEO Erik Dam, who will step down.

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NutriLeads BV (Wageningen, the Netherlands) promoted Joana Carneiro, PhD to CEO from her previous role as chief commercial officer.

“I’m thrilled to lead our company to the next level,”said Carneiro in a press release. “We have an innovative technology platform with numerous health applications and a natural immune health ingredient (BeniCaros) with a unique dual mechanism of action that is unlike any other in the natural products industry. Equally important, we have great team that is passionate about partnering with manufacturers to bring our bioactive ingredients to the market so people everywhere can live happier and healthier lives.”

Carneiro joined NutriLeads in April 2022 as chief commercial officer, and previously held leadership positions in research and development and commercial operations for a decade at DSM, the global health, nutrition and biosciences company.

“Joana is ideally suited to lead the company as it transitions from its research and development stage to a global commercial business marketing innovative functional ingredients to manufacturers and formulators worldwide,” said SanneMelles, chairman of the NutriLeads Supervisory Board. “The combination of her scientific expertise and real-world success leading and growing B2B ingredient businesses will help us realize the tremendous potential of BeniCaros and NutriLeads’ patented RG-I technology platform.”

NutriLeads’ co-founder and CEO Erik Dam will be stepping down from the company. “After co-founding NutriLeads in 2014 it has been an exciting journey together with the excellent and passioned team,” said Dam, in a press release. “The launch [in] late 2021 of our immune ingredient BeniCaros in the US market and the transition to a commercial health ingredient company are just a couple of highlights. As we now reach the next phase of our growth strategy, it is a good time to handover my position as CEO to Joana Carneiro. I wish her and the team all the success needed to drive the business forward.”

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