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Nexira to launch superfood powder ingredients at SupplySide West

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The POW(D)ER line includes ingredients in a range of colors, textures, and tastes.

Nexira (Rouen, France) is unveiling a new line of superfood powder ingredients at the SupplySide West trade show, taking place October 31 to November 4, 2022, in Las Vegas (Booth #4231). The new POW(D)ER line includes superfood ingredients in a range of colors, textures, and tastes.

POW(D)ER ingredients are said to be easy to formulate with. They can be formulated individually or in combination. Product applications include nutrition bars, smoothies, yogurts, granolas, juices, smoothies, frozen desserts, and other functional beverages.

Says the company in a press release: “Globally sourced from the banks of the Amazon River to Southeast Asia to the West Indies, and many storied locations in between, our plant-based powders are naturally derived from fruits, flowers, leaves, seeds, and roots. From the carefully harvested ingredients, a delightful range of flavors are extracted—sweet, tart, spicy, earthy, fruity, nutty, and tropical—making the possibilities for formulators virtually endless.”

The company adds: “The POW(D)ER range is a culmination of discovering the unique natural qualities of each superfood and the link between the power of nature with the strength of the product itself. Nexira puts nature into powder form, making it simple to infuse into applications…”


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