The company delved into the topics of cognitive health in gamers and immune health to bring attention to the benefits its ingredients can offer in these spaces.
Kyowa Hakko USA (New York City) promoted its branded ingredients Immuse postbiotic and Cognizin citicoline at the SupplySide West trade show in Las Vegas in November.
To emphasize the brain-health benefits of Cognizin, the company let trade show attendees perform a test typically used to study cognitive function in gamers. Said the company in a press release, “At SupplySide West, Kyowa Hakko emulated a clinical study that targeted e-gamers and was conducted by neuropsychologists using a variety of tests simulating cognitive functions and keyboard actions, including a finger tap test. Trade show attendees could participate in the ‘Tap Challenge,’ available through an app, to see how quickly they could tap a button over a 20-second timeframe.”
Meanwhile, to educate attendees about the company’s Immuse postbiotic ingredient, Heather Moday, MD, author of The Immunotype Breakthrough, was a featured presenter at SupplySide West who helped audience members “in determining their personal immunotypes.” Said the company, “Moday explained how immunotypes can be used to identify individuals’ most effective methods of immune support and how Immuse’s unique mode of action can support that process—a mode of action that was discovered by Kyowa Hakko’s parent company, Kirin Holdings Company, Ltd.”
Judge denies CRN’s motion for preliminary injunction but its lawsuit against NY state will proceed
April 23rd 2024The judge in CRN's lawsuit against NY state's law banning the sale of weight management and muscle building supplements to minors has denied its motion for a preliminary injunction, but determined that CRN has standing to sue on behalf of its members.
Arla Foods to acquired whey nutrition business from Volac International
April 22nd 2024Arla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business through a purchase of shares in Volac Whey Nutrition Holdings Limited and its subsidiary, Volac Whey Nutrition Limited and Volac Renewable Energy Limited.
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.