Innova Market Insights will be presenting its Top Ten Trends 2021 report for manufacturers, retailers, and brands via webinar on Wednesday, November 11, 2020.
Innova Market Insights (Arnhem, Netherlands) will be presenting its Top Ten Trends 2021 report for manufacturers, retailers, and brands via webinar on Wednesday, November 11, 2020. The Top Ten Trends of 2021 report offers an in-depth delve into how the food and beverage industry has progressively evolved.
“Transparency throughout the supply chain will dominate in 2021, with consumers searching for brands that can build trust, provide authentic and credible products, and create shopper confidence in the current and post-COVID climate,” said Lu Ann Williams, director of insights and innovation at Innova Market Insights, in a press release.
Ahead of the webinar, Innova released the list of trends, describing in detail the top five:
The remaining five trends include: Nutrition Hacking, Mood: The Next Occasion, Product Mashups: When Trends Collide, Modern Nostalgia, and Age of the Influencer.
“The ever-evolving food and beverage industry has seen a significant consumer push for transparency throughout the supply chain, immunity-boosting products, and the use of technology.” Williams said. “2021 is a huge year for opportunities and innovation that meet these needs. Based on our latest Innova Consumer Survey 2020 and database findings, our Top Trends for 2021 reveal the latest need-to-know insights to enable brands to grow, innovate and lead in the food and beverage industry.”
Lu Ann Williams will present the Top Ten Trends for 2021, on Wednesday, Nov. 11, 2020 at 4 p.m. CET/10 a.m. EST. You can register to attend the webinar here.