Gummy supplement brands from Church & Dwight Co. release new organic and vegetarian SKUs

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L’il Critters and Vitafusion, gummy supplement brands owned by Church & Dwight, Co. Inc. (Ewing, NJ), have launched new USDA certified organic SKUs: Vitafusion Organic, which include Women’s Multi, Men’s Multi, Vitamin D3 and Vitamin B-12, and Lil’ Critters Organic Complete Multi. The gummies are also certified vegetarian by the American Vegetarian Association.

“We also listened carefully to our consumers by offering our new organic gummy vitamins, packed with nutrients your body needs,” said Bruce Weiss, vice president of marketing, Vitafusion Gummy Vitamin Brand, in a press release. “Actually, what makes Vitafusion Organic supplements so special is what they don’t contain, including: no artificial flavors or sweeteners, synthetic (FD&C) dyes, high-fructose corn syrup, gluten, dairy, soy, nuts, fish, or sugar coating.”

Vitafusion Organic comes in natural fruit flavors: Citrus & Berry, Wild Cherry, Fresh Strawberry, Black Raspberry, and Mixed Berry. L’il Critters Organic Complete Multi comes in Mixed Berry flavor, and is also free from artificial flavors, sweeteners, synthetic (FD&C) dyes, high-fructose corn syrup, gluten, dairy, soy, nuts, fish, and sugar coating.