In her 20 years at GNC, Jones has helped or led the development of more than 2,000 GNC brand products.
GNC has appointed Rachel Jones to the executive position of senior vice president, chief product innovation and science officer. Jones is a 20-year veteran of GNC.
“Overseeing a cross-functional group of 40 associates at the forefront of GNC’s commitment to helping consumers Live Well, while also partnering nationally with recognized researchers, scientists, toxicologists, statisticians, and universities, Jones plays a key role in advancing the company’s commitment to innovation, science-backed products, and a consumer-centric mindset,” says a GNC press release. “Under her leadership, she has built an industry-leading integrated product innovation function which includes product design and development, product brand strategy, and scientific affairs functions.”
In her 20 years at GNC, Jones has helped or led the development of more than 2,000 GNC brand products. She also worked with the company’s international group. She has been involved in more than 35 clinical studies on GNC formulations spanning multivitamins, protein, weight management, and sports nutrition. She is a member of the Academy of Nutrition and Dietetics and the National Dietetics Organization.
In her new role as chief product innovation and science officer, Jones is responsible for helping lead innovation in product design and development; product brand strategy; scientific affairs; and consumer-engagement initiatives and trialing of new brands products, such as its GNCX Innovations.