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ESI Nutrition rebrands to Laïta Nutrition to simplify communication, enhance visibility, and strengthen its position as a global B2B leader in medical, infant, and adult diet nutrition.
In 2018, Laïta established ESI Nutrition to bring all its health and nutrition activities under one brand. Now, to further grow its nutrition business, ESI is rebranding to Laïta Nutrition. This move will simplify communication, enhance visibility, and strengthen its position as a global B-to-B leader in medical, infant, and adult diet nutrition.
“This change stems from the will to strengthen our brand as a leader in designing and supplying high quality, ready-to-use, bespoke nutritional solutions with our customers’ branding, for all areas of the health and nutrition market,” said Mathieu Lucot, marketing manager at Laïta Nutrition, in a press release. “We are committed to supporting brands and helping them gain an edge in these highly demanding markets, not only with our products but also by providing one-on-one support to set them apart from the competition and achieve a reduced time-to-market for their latest products.”
The new logo combines the composition and colors of ESI Nutrition with the name and font of the original Laïta logo. “We are really excited about this evolution which represent a strategic milestone in our efforts to better support nutrition brands in their new developments,” Lucot said.