rePurpose Global calculated all the plastic used in Earth Mama’s products and operations, who then funds the ethical recovery and processing of an equal amount of plastic waste from its environment.
Earth Mama Organics (Clackamas, OR) announced that it is now Certified Plastic Neutral after partnering with rePurpose Global which calculates all the plastic used in Earth Mama’s products and operations, who then funds the ethical recovery and processing of an equal amount of plastic waste from its environment. The partnership has therefore resulted in the removal of over 88,000 lbs of plastic waste. RePurpose Global focuses on removing “low-value” plastic waste in its calculations, like candy bar wrappers, snack bags, etc.
“We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore. Our planet needs us, and Earth Mama is taking strong strides to do our part,” said Earth Mama founder and CEO Melinda Olson in a press release. “Our mission has always been to offer our customers safe and effective products while creating a deep impact on society. We truly believe in the power of brands to affect long-lasting change.”
Earth Mama’s Plastic Neutral funds help to support Project Sada Shakti in Bangalore, India. The project not only recovers an equal amount of plastic waste from the local landscape, but it also provides waste workers with a livable wage and a dignified working environment.
“Environmental protection is at the core of Earth Mama Organics.It’s so refreshing to see them push the boundaries on tackling the plastic waste problem,” said Aditya Siroya, co-founder and chief impact officer of rePurpose Global. “Forward-thinking brands like Earth Mama are the need of the hour. We hope this pioneering move pushes more brands to take responsibility for their own plastic waste.”