The Council for Responsible Nutrition received the 2020 NutraIngredients Editors Award for Industry Initiative of the Year for its Label Wise consumer education campaign.
The Council for Responsible Nutrition (CRN; Washington, D.C.) received the 2020 NutraIngredients Editors Award for Industry Initiative of the Year for its Label Wise consumer education campaign
“CRN congratulates all of the 2020 award finalists and thanks NutraIngredients USA for hosting a virtual awards ceremony to recognize the great work of innovative companies in the dietary supplement industry,” said Nancy Weindruch, vice president, communications, CRN, in a press release. “We are privileged to have Label Wise awarded with Industry Initiative of the Year and appreciate the editors’ recognition of the importance of educating consumers about dietary supplement labels.”
Label Wise was launched in April 2019 as an education campaign to inform consumers of dietary supplement label changes, to encourage overall label literacy, and to demonstrate that the industry is well-regulated. The site features customizable content, including a two-minute explainer video designed in partnership with Signal Group, a consumer fact sheet, an infographic, an interactive “how-to” for reading a Supplement Facts label, and other educational tools and resources.
“The Industry Initiative of the Year is the ideal award for Label Wise,” said Weindruch. “Without the support of the industry and other key stakeholders, we wouldn’t have been able to make as great an impact.”