Market research firm FMCG Gurus is hosting a webinar, "COVID-19: Re-evaluating strategies in an era of uncertainty," on Thursday, June 18, 2020 at 3 p.m. BST with a 20-minute Q&A session.
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Market research firm FMCG Gurus is hosting a webinar, "COVID-19: Re-evaluating strategies in an era of uncertainty," on Thursday, June 18, 2020 at 3 p.m. BST with a 20-minute Q&A session. During the webinar, speakers Mike Hughes, head of research and insight, and Will Cowling, marketing manager at FMCG Gurus, will be discussing strategies to maximize opportunities when targeting consumers amid COVID-19 and what strategies to implement moving forward.
Using research conducted across 18 countries, attendees will have a better understanding of how and why consumers’ needs have changed, what this means for your brand, and how to build resilient practices that are able to withstand change and uncertainty. Attendees will also have access to a free report, FMCG Gurus Evaluating the Uncertainty and Future Outlook of COVID-19.
"FMCG Gurus COVID-19 provides in-depth analysis of evolving consumer attitudes and behavior across the globe,” said Mike Hughes. “The webinar, based on a monthly survey series, will offer insight on how to capitalize on key consumer need states and adapt practices so that they are resistant to change and uncertainty.”
Register for the webinar here.