WIN unveils 2025 WIN Award winners

In a recent press release, the non-profit organization, Women in Nutraceuticals (WIN), announced the list of honorees from their second annual WIN Awards ceremony that took place on Tuesday, October 28, 2025, during the WIN Gender Equity Networking Reception.¹ The event was held during the SupplySide Global 2025 conference which happened in Las Vegas, Nevada.

The WIN awards program was created to provide a platform for celebrating “the remarkable contributions and achievements of those who champion gender equity, drive research innovations, excel in mentorship within the nutraceutical sector, and demonstrate outstanding business acumen, pioneering vision, and a commitment to advancing women’s leadership in the industry,” as mentioned in the press release. The award categories were formed to signify WIN’s core mission which is to provide women with supportive environments where they can be empowered and grow.

“The awards committee was deeply impressed by the quality of nominations we received, which reflects the incredible people making a meaningful impact across our industry,” said Petra Erlandson, WIN Awards Committee Chair, in the press release. “It is an honor to recognize the inspiring work they are doing to advance women in nutraceuticals and drive progress toward gender quality in our industry. Congratulations to the 2025 WIN awardees! We so appreciate your commitment and leadership!”

The 2025 WIN award winners were announced in the company’s press release and include:

WIN Champion: Heather Wainer, Publisher/Chief Business Officer, WholeFoods Magazine:

“When Heather Granato first shared the idea of Women in Nutraceuticals with me, I immediately embraced it. So, when I was asked to be a founding member, the answer was an easy yes. Growing up in this industry, I witnessed many changes at the top. Over time, more women began to rise into leadership roles. Like many young professionals, I started in entry-level positions and paid my dues. Circumstances, and my father’s belief in me, gave me opportunities to grow faster, but as a young woman I had to prove myself even more. Rumors spread when I earned new business, and I often found myself as the only woman at the table. I didn’t question whether I belonged, I knew I had earned my place. But being a young, single woman in a business setting, and sometimes being hit on by married men, was never easy. Little by little, things began to shift. I saw more men championing women, and it’s been inspiring to witness this change. Today, it’s an honor to see so many women advancing in our industry, and to be part of WIN, where we provide a platform to support and celebrate them. That is why receiving this award is so meaningful to me, it feels like a recognition that I’ve been able to make a difference.”

WIN Entrepreneur of the Year: Kristina Hall, President & Owner, True Grace:

“Being recognized as WIN Entrepreneur of the Year is truly humbling. Entrepreneurship is filled with highs and lows, and at times, it’s easy to question the path. But moments like this remind me why I started True Grace—to make a real impact. I’m thankful for the journey, the relationships built, the amazing team we have that makes it all possible, and the chance to be part of meaningful change for both human and planetary health. I’m new to Women in Nutraceuticals, but I joined because their mission truly resonates with me. WIN is creating space for women to lead, innovate, and make an impact in our industry, and I’m honored to be part of this movement from the start of my journey with them alongside such amazing leaders.”

WIN Research Pioneer: Abbie Smith-Ryan, Ph.D., Professor and Director of the Applied Physiology Laboratory, Department of Exercise and Sport Science, University of North Carolina at Chapel Hill:

“This recognition is meaningful, not just personally, but for the broader mission of advancing women's health through science. This award is a powerful reminder of the importance of advancing women’s health through evidence-based strategies that are not only innovative but also accessible and applicable. WIN provides a unique platform to connect rigorous academic research with the nutraceutical industry, creating a collaborative space where science can directly inform product development and public health outcomes. That synergy is where real impact happens. To be recognized for pioneering work in this space is both humbling and energizing. I’m deeply grateful to those who nominated me and to the many researchers who laid the foundation for this work. Their vision and persistence continue to push women’s health research to the forefront. This recognition is a light forward—for the legacy of those before us, the momentum of current science, and the promise held by the next generation of researchers and mentees. It fuels my passion to keep pushing boundaries, elevating women’s health, and translating research into meaningful solutions for women everywhere.”

WIN Guiding Star: Holly E. Johnson, Ph.D., Chief Science Officer,AHPA:

“I’m truly honored and humbled to receive the WIN Guiding Star Award. Supporting, and learning from, the incredible women in our industry — like Dr. Emily Britton and so many others — has been one of the most meaningful parts of my career. Their passion and curiosity continually remind me why mentorship matters. As a woman in science who struggled coming up in a well-fortified boys club environment, it was natural for me to want to engage with younger women scientists and encourage broader inclusion of their voices in industry discourse. Thank you to WIN for acknowledging the value of women helping each other by creating this award.”

At the WIN Summit, which will be held next speing, WIN will award the winner of the WIN Heroine Award. Nominations will open in January 2026.

Reference

1. Colli, M. Women in nutraceuticals to host Gender Equity Networking Reception and annual win awards ceremony at Supplyside Global 2025 https://www.nutritionaloutlook.com/view/women-in-nutraceuticals-to-host-gender-equity-networking-reception-and-annual-win-awards-ceremony-at-supplyside-global-2025 (accessed Nov 6, 2025).