Victory Hemp Foods entered into a strategic partnership with Applied Foods Sciences, a supplier of functional and organic ingredients, to elevate sales and marketing of Victory Hemp’s food and beverage ingredients.
Victory Hemp Foods (Louisville, KY) entered into a strategic partnership with Applied Foods Sciences (AFS; Austin, TX), a supplier of functional and organic ingredients, to elevate sales and marketing of Victory Hemp’s food and beverage ingredients, including V-70™ Hemp Heart Protein and V-ONE™ Hemp Heart Oil, which will launch later this year. These two new ingredients deliver the nutritional excellence found in hemp, while providing neutral flavor and color and unique formulation characteristics that solve challenges for formulators across a broad range of product applications. AFS will provide marketing and sales presence as well as technical support, including formulation expertise and customer service.
“AFS has a well-earned reputation as a leader in the food ingredient space for the development of functional ingredients and working closely with their supply chains to scale them sustainably for all stakeholders,” said Chad Rosen, CEO of Victory Hemp. “This partnership will allow Victory Hemp to apply all of our focus and resources on developing processing infrastructure and building a healthy supply chain as we work together to bring hemp back to the front row in American agriculture.”
Loretta Zapp, CEO of Applied Food Sciences, explained the strategy behind this partnership. "As hemp continues to earn a more significant role in U.S. agriculture, and the demand for plant-based proteins continues to rise, we recognize the opportunity to develop new ingredients that can fully utilize the industrial hemp plant to deliver novel high protein ingredients,” she said. “We are excited to partner with Victory Hemp Foods. We believe in their leadership, vision, and expertise in processing hemp seed and admire their deep commitment to this agricultural endeavor. We are excited about the team’s proven ability to design ingredients from the hemp heart that have compelling taste and notable formulation advantages."