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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
The record breaker is a 2200-lb tub of the company’s Cookies ’n Cream vegan protein powder measuring 10 ft tall and 5 ft wide.
Holy protein! Protein powder and supplements brand True Nutrition (Vista, CA) has set a Guinness World Record for the world’s largest container of protein powder. The record breaker is a 2200-lb tub of the company’s Cookies ’n Cream vegan protein powder measuring 10 ft tall and 5 ft wide. The company quadrupled the size of the previous record holder for the largest container of protein powder, a 551-lb container filled in 2008.
“The idea of going after this particular record was easy,” said Doug Smith, cofounder of True Nutrition, in a press release. “I combined my desire to one day set a Guinness World Record with my passion to create the cleanest protein powders in the world. The team was immediately on board, and it was an incredible undertaking, yet we are thrilled to have achieved this.” Smith helped found True Nutrition in 2003 as a manufacturer of custom protein powders and supplements.
Watch the video below of True Nutrition breaking the record for the world’s largest container of protein powder, hosted by celebrity YouTube host Nick Uhas of Nickepia. The pea protein powder was mixed in a Jumbo blender at the True Nutrition site and poured, one 100-lb bag at a time, into the large protein container.
True Nutrition says it will repackage the protein into 2.2-lb commemorative tubs sold on the company’s website, with all proceeds to be donated to the Challenged Athletes Foundation, an organization that supports people with physical challenges.
“It was an honor to be involved in this attempt and even more so to see it through to completion,” said Tom Sharkey, operations manager, True Nutrition, said in the press release. “Our entire team and even families were involved in helping to create an exact replica container alongside mixing, prepping, and pouring the Cookies 'n Cream protein. We’re proud of the record, grateful for our customer support, and happy to be supporting a great cause.”