The Vitamin Shoppe partnered with Follett Higher Education Group, the largest campus store operator in North America, to bring its health and wellness solutions to campus bookstore locations throughout the country.
The Vitamin Shoppe (Secaucus, NJ) partnered with Follett Higher Education Group, the largest campus store operator in North America, to bring its health and wellness solutions to campus bookstore locations throughout the country. Starting in August 2022at select Follett stores, The Vitamin Shoppe will offer students a selection of foundational health vitamins and supplements, sports nutrition products, and academic-performance products that support sleep, mood, and brain health. Available brands at launch include The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt and TrueYou.
“We are thrilled to partner with the premier operator of college bookstores to bring some of our most popular and effective products to students around the country, supporting their wellness needs during an important period of growth and development in their lives,” said Sharon Leite, CEO of The Vitamin Shoppe, in a press release. “We look forward to making our vitamins, minerals, proteins, collagens, immunity support, and other high-demand categories easily accessible to students on campuses and in college towns across the country. This is a key demographic that is increasingly focused on holistic health concerns and Follett is the ideal partner for us to provide them with the quality, innovation and expertise that The Vitamin Shoppe is known for.”
“At Follett, we are actively working to enhance the product mix in our campus stores,” explained Emmanuel Kolady, CEO of Follett Higher Education, in a press release. “We believe this is an exciting opportunity to partner with The Vitamin Shoppe, a marquee brand in the health and wellness space, and this category has increased relevance today amongst the student population. We know when students feel their best, it can translate to success in the classroom. So, we are excited to partner with The Vitamin Shoppe to further enhance our goal of improving student outcomes by conveniently offering first-class health and wellness products.”