Savory Flavors Give Nutrition Bars New Life: Sheffa Foods


Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.

Self-proclaimed the first company to bring a savory nutrition bar to market with the company’s original Savory Bar, Sheffa Foods has since expanded with flavors such as Rosemary, Sesame, and Spicy. But perhaps its most popular flavor is the Everything Bar, which harkens New York’s iconic Everything Bagel, containing “everything,” including poppy seeds, sesame seeds, toasted onion, roasted garlic, and a pinch of sea salt.

“We also wanted our Savory Bars to serve as a great gluten-free substitute for bread or crackers and a good sidekick for dips, soups, and salads for light meals,” says cofounder Amotz Geshury. “In this way, they diverge a bit from how other bars are consumed; a sweet bar is more likely to be eaten after a meal, as dessert.”


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