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Royal DSM has acquired AVA, a personalized nutrition platform that provides nutrition and coaching recommendations across a wide range of health and wellness segments.
Royal DSM (Heerlan, The Netherlands) has acquired AVA (Boston, MA), a personalized nutrition platform that provides nutrition and coaching recommendations across a wide range of health and wellness segments. Personalized nutrition is a major part of Royal DSM’s nutrition strategy, with previous partnerships and investments in personalized nutrition delivery platforms such as Panaceutics, Mixfit, and Tespo.
“We are delighted to welcome AVA into our family to build the end-to-end capabilities in our Personalized Nutrition offering,” said James Bauly, head of personalized nutrition at DSM Nutritional Products, in a press release. “AVA’s advanced technology provides sophisticated data analysis, recommendations and coaching for a broad range of target audiences. Combining this with DSM’s world-class nutrition science, products and solutions, we aim to be the partner of choice for dietary supplement as well as food and beverage brand owners that wish to offer personalized and healthy nutrition and gain unique consumer insights.”
“We are thrilled to be joining DSM that has long been a leader in the journey to Personalized Nutrition,” added Ian Brady, CEO of AVA. “Our mission has been to provide outcome-based solutions to a broader range of nutrition and wellness related consumer needs. Leveraging DSM’s leading position in nutritional ingredients, unparalleled market reach and its scientific network allow us to accelerate these plans, and expand our platform to a global audience.”