Gordon’s leadership will focus on expanding testing services for dietary supplements and botanical products.
Reena Gordon, COO of Alkemist Labs | Photo from Alkemist Labs
In a September 16, 2024, news release, Alkemist Labs, an ISO 17025 accredited contract testing laboratory, announced the appointment of Reena Gordon as chief operating officer (COO). Located in Garden Grove, California, Alkemist Labs provides services in plant authentication, botanical ingredient identification, quantitative analytical services and contaminant screening for various industries.
“We’re all delighted that Reena has joined the Alkemist family,” stated Elan Sudberg, CEO of Alkemist, in the news release. “Bringing on a seasoned leader with Reena’s depth evinces our commitment to maintaining our position as the highest-quality testing lab in the industry. She will play a key role making our vision for the future a reality.”
As noted in the news release, Reena Gordon, a graduate of Harvard University and the Wharton School of Business, has led operations for several startups. As a senior consultant, she supported dozens of companies, both public and private, to scale regionally and internationally. Gordon also co-authored, “Going Global: Promoting the Internationalization of Small and Mid-Size Enterprises in Latin America and the Caribbean.”
“I am thrilled to join with Elan and the entire team to elevate Alkemist’s impact!” stated Reena Gordon. “By increasing our reach and services, we help our clients drive even greater consumer access to safe dietary supplements and natural products. That’s a wow! mission for all of us.”
Alkemist Labs also produces a line of Composite Reference Botanicals (CRBs), tools for botanical identity verification, and is approved to be on California Department of Food and Agriculture (CDFA).
Brightseed launches clinically validated ingredient, Bio Gut Core, to support gut barrier function
May 21st 2025The low-dose, easy-to-formulate ingredient is a proprietary blend of two bioactives – N-trans caffeoyltyramine (NCT) and N-trans feruloyltyramine (NFT) – which were discovered by the company’s Forage AI platform.
A country-by-country blueprint for nutraceutical success in Europe
May 20th 2025The European nutraceutical market is growing rapidly, but the continent is not a monolith when it comes to consumer trends and product innovation. This article is a blue-print for what nutraceutical success looks like in different European countries.