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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
The new format is a stick pack containing probiotic powder that melts directly in the mouth-no water needed, the company says.
Probiotic ingredient supplier Probi AB (Lund, Sweden) is introducing a new delivery system for its patented and clinically documented probiotic strains that offers consumers an alternative to standard capsules and tablets. “Capsules and tablets are still the most common delivery formats in the probiotic supplement industry, but not all consumers embrace taking pills,” the company said in a press release. The new format is a stick pack containing probiotic powder that melts directly in the mouth-no water needed, the company says. Each stick pack contains a day’s dose.
Probi is gearing this toward children, and the supplement has a “fresh lemon flavor.” “We believe that, with Probi Fast Melt, there is a fantastic opportunity for our customers to attract new consumer groups, particularly children, to the probiotic supplement category,” said Niklas BjÃ¤rum, president of Probi USA, global sales and marketing.
Probi Fast Melt is currently formulated with the company’s flagship LP299V probiotic strain, but Probi says that it will also be available with other Probi strains. The first consumer product on the market using Probi Fast Melt will launch in Sweden in October, Probi says, under the Probi Mage brand, the leading probiotic supplement brand in Sweden.