PLT Health Solutions Launches Trust-Building Initiative

The new program focuses on ingredient integrity, quality control, sustainability, and efficacy.

Ingredients supplier PLT Health Solutions (Morristown, NJ) has rolled out a new “transparency and trust-building initiative” that it believes will allow its customers to add value to their brands and stand out on the market. The initiative, called PLT360, focuses on ingredient integrity and quality compliance, as well as sustainability and efficacy.

“PLT360 is a recognition that ‘best-in-class’ ingredient solutions go beyond the demands for traceability, ingredient identification, and quality compliance,” says Devin Stagg, vice president of strategy and business development, PLT Health Solutions. “They must also be efficacious and sustainable.”

Stagg adds that “the program is designed to create a new type of value for consumers and as a way to differentiate ingredients that build brands and win market share.”

In terms of ingredient integrity, PLT360 involves source traceability, a baseline safety analysis, chemical and physical identification processes, and verification of important qualifiers such as GMO or organic. The quality compliance aspect of the program entails meeting goals for international quality assurance and compliance standards that may be priorities for PLT’s customers.

The third pillar of PLT360, sustainability, is all about harvesting, manufacturing, and delivering an ingredient with consideration for the environment and the lives of people involved in its production. The efficacy aspect of the program involves delivering the most positive consumer experience on top of high levels of efficacy, as well as enhancing the ability of PLT’s customers to “translate research into commercially significant value statements for consumers.”

PLT says it began the PLT360 ingredient review process for some of its ingredients this summer and will continue the review through 2016.

 

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Michael Crane
Associate Editor
Nutritional Outlook Magazine
michael.crane@ubm.com