Nutralliance to market, distribute Lavitol DHQ in North America

October 19, 2020
Alissa Marrapodi

Nutralliance signed an exclusive sales and distribution agreement with Globionic, a supplier of nutraceutical ingredients from Eastern Europe, for Lavitol dihydroquercetin (DHQ).

Nutralliance (Yorba Linda, CA) signed an exclusive sales and distribution agreement with Globionic, a supplier of nutraceutical ingredients from Eastern Europe, for Lavitol dihydroquercetin (DHQ), a larch ingredient from Russia-based Ametis Corp. Lavitol DHQ is the first ingredient from the new alliance to be marketed exclusively in North America by Nutralliance. Lavitol DHQ is a powerful antioxidant that helps recycle vitamin C while limiting its oxidation. The ingredient has also been shown to support cardiovascular, respiratory, immune, eye, skin, liver, and endocrine health. 

“There is an abundance of unique resources specific to this region,” said Globionic president and CEO Bill Knudson, in press release. “Many ingredient suppliers there, however, tend to lack the understanding of how to successfully market their researched ingredients in the United States. There are numerous cultural, language, transportation, and financing hurdles that hinder their expansion in North America, and Globionic was created to bridge those issues. Out of the many distributors out there in this arena, Nutralliance was selected to be our exclusive distribution partner because of its stellar reputation in the industry for transparency, diligence, follow-through, testing, and shipping expertise. All of which align with Globionic’s core principles that we have promised to our partners.”

Nutralliance’s CEO Brian Salerno said in a press release: “Lavitol DHQ will provide brands with a heavily researched and unique ingredient for a wide range of applications and consumer needs. And this is just one of many similar quality ingredients to come from Globionic, a company that itself has a unique position in the supply-side arena.”

Lavitol DHQ is extracted via a patented technology from larch tree stumps left behind from wood industry harvesting. It's produced year-round with an annual production of 13 tons of finished material in a state-of-the-art, ISO 9001:2015, ISO 22000-2005, and HACCP-compliant facility.

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