A new gummy portfolio from ingredient and delivery-format supplier SIRIO Europe illustrates how quickly creatine is being repositioned for general wellness consumers.
|Articles|September 26, 2017
New Slow-Release Caffeine Targets Athletes: SupplySide West 2017 Preview
Author(s)Jennifer Grebow
Lipofoods (Barcelona), a company specializing in microencapsulated functional ingredients for foods, beverages, and dietary supplements, is introducing a new, microencapsulated, slow-release caffeine ingredient targeting athletes at this week’s SupplySide West trade show in Las Vegas.
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Lipofoods (Barcelona), a company specializing in microencapsulated functional ingredients for foods, beverages, and dietary supplements, is introducing a new, microencapsulated, slow-release caffeine ingredient targeting athletes at this week’s SupplySide West trade show in Las Vegas. Thanks to microencapsulation, the new ingredient, called NewCaff, masks the bitter taste of caffeine and ensures a slow release, the company says, adding that it is a cost-efficient delivery form. The ingredient’s clean taste is suitable for inclusion in supplements, powders, bars, gels, chewables, milkshakes, and more, without requiring additional flavor masking.
“Athletes seek natural solutions to increase their energy and maintain it for a longer time,” said Isabel Gomez, the company’s marketing manager, in a press release. “NewCaff was designed to help athletes as well as consumers living an active lifestyle.” The ingredient is available from Stauber, Lipofoods’ distributor in North America and Canada. The sustained-release capsules are available in two caffeine concentrations/release profiles: 60% and 75%.
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