New nonprofit Women In Nutraceuticals aims to increase female representation in nutraceuticals industry and research. Nutritional Outlook is a founding media partner.


Nutritional Outlook is a founding media partner of Women In Nutraceuticals and will host a roundtable discussion with leading female nutraceutical executives in December 2022.

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Women In Nutraceuticals (WIN), a new nonprofit group spearheaded by global nutraceutical leaders, announced its formal launch this month. WIN’s goal is to build support for women in the nutraceuticals industry, to help increase the percentage of women holding leadership roles in the C-suite and across the dietary supplement supply chain, to increase funding for female-led businesses, and to increase women’s participation in nutraceuticals research.

Nutritional Outlook is one of the founding media partners of the nonprofit organization and will help to drive discussions around these topics.

“The 2021 Women in the Workplace report showed that only 86 women to every 100 men are promoted to first-level manager, and women are underrepresented in leadership roles across the nutraceutical industry,” says WIN President Heather Granato. “The lack of female leadership representation is a disservice to the industry as women represent the majority of consumers and consistently add significant value when they hold influential positions. WIN was formed to amplify women’s industry standing and provide them support, resources, and tools to achieve professional and personal success.”

WIN’s founding members represent organizations from around the globe, including from the United States, Europe, Asia, and Australasia. The executive board comprises:

  • Chairperson: Karen E. Todd (Vice President, Global Brand Marketing, Kyowa Hakko)
  • President: Heather Granato (Vice President, Partnerships & Sustainability, Food EMEA, Informa Markets)
  • Vice President: Jan Mills (CEO, Artemis International Inc.)
  • Chief Financial Officer/Treasurer: Doug Reader (CEO, Arizona Nutritional Supplements)
  • Secretary: Lynda Doyle (President & CEO, Avant Nutrition LLC)
  • Directors at Large: Karen Howard (CEO & Executive Director, Organic and Natural Health Association) & Julia Wiebe (Managing Director, Red OTC—a Finzelberg Company)

WIN’s founding sponsors include Alkemist Labs, Amin Talati Wasserman, Arizona Nutritional Supplements, Artemis International Inc., Avant Nutrition LLC, Cepham Inc., the Council for Responsible Nutrition, Cypress Systems, DCC Health & Beauty Solutions USA, Industry Transparency Center, Informa, Kemin, Know Agency, Kyowa Hakko, MAYPRO Group, Nutrify Today, Nutrition Capital Network, Organic & Natural Health Association, and The 6AM Agency.

Founding media partners include Nutraceuticals World, NutraIngredients-USA, Nutritional Outlook, SupplySide/New Hope/Vitafoods, and WholeFoods Magazine.

Nutritional Outlook to Host Roundtable Discussion with Female Nutraceutical Executives in December 2022

As a founding media partner of WIN, Nutritional Outlook, a brand of MJH Life Sciences™, will spearhead online events and editorial coverage to further WIN’s mission of encouraging representation of women in the nutraceuticals industry and in nutrition research.

In December 2022, Nutritional Outlook will host a roundtable panel featuring female executives in the nutraceuticals industry who will discuss the challenges and opportunities for female leaders in this space. The panel includes:

  • Melina Baxter, Chief Marketing Officer at Shaklee Corporation
  • Asma Ishaq, CEO of Modere
  • Beth Lambert, CEO of Herbalist & Alchemist Inc.
  • Sharon M. Leite, CEO of The Vitamin Shoppe
  • Karlyn Mattson, Executive Vice President and Chief Merchandising Officer at GNC
  • Vivian Rhoads, President of Women’s Health at Pharmavite

More information about this online roundtable discussion will be available soon and will be shared across Nutritional Outlook’s media platforms.

WIN Drives Conversations at Industry Events

In 2022, WIN is focusing on: 1) establishing benchmarking data on women’s roles in the nutraceuticals industry, 2) helping increase the percentage of women holding leadership roles, 3) assisting with securing funding for female-led businesses, and 4) ensuring female representation in research. The organization will also foster connections through upcoming networking events and through education at industry events.

For information about WIN events, membership, and sponsorship opportunities, visit Connect with WIN on Linkedin.

#WomenInNutraceuticals #WIN2022 #WIN #womeninleadership #empowerher #celebratingwomen #wintogether

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