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The company rolled out several botanical-based concepts centered on these two hot-topic health areas.
Digestive and cognitive health took center stage for Naturex (Avignon, France) at this year’s SupplySide West 2017 trade show. The company rolled out several botanical-based concepts centered on these two hot-topic health areas.
For digestive health, Naturex unveiled a beverage ingredient that harnesses the gastrointestinal benefits of organic ginger and Turmipure, Naturex’s premium-grade organic turmeric extract (95% curcuminoids). “The digestive-health benefits of ginger root and turmeric-two of the major Ayurvedic herbs-are documented in a significant body of scientific research,” the company explains in a press release. “Ginger has been known for centuries to relieve nausea, to calm and soothe digestion, and to promote gastrointestinal comfort. Turmeric has been shown to support the digestive system and reduce incidences of gastrointestinal disorders.”
For cognitive health, Naturex introduced a new product concept based on its ThinkBlue wild blueberry extract: ThinkBlue gummies. “ThinkBlue is associated with improvements in episodic memory, which is the recollection of personal experiences and specific events, including location, time, and emotions. The association of blueberry with episodic memory is based on results from a study conducted on healthy people aged 65-80 at a daily dose of 111 mg, compared with a placebo,” the firm says.
Naturex’s second cognitive-health concept at SupplySide West was a beverage made with ginkgo and Panax ginseng, flavored with cucumber and watermelon juice concentrates.
Also at SupplySide West, Naturex continued to highlight the company’s traceability initiatives. The company launched a new “customer-centric” campaign called “Source–Convert–Deliver” that it says emphasizes the company’s three pillars of traceability, including 1) sustainable ingredient sourcing through its Pathfinder program, 2) comprehensive ingredient verification via the firm’s ID Packs, and, finally, 3) delivering science-based natural solutions for nutrition and health.