MartinBauer launches floral ingredients for beverages


The ingredients can add flavor, functionality, and fragrance to drinks, the firm says.

Photo from MartinBauer

Photo from MartinBauer

MartinBauer (Secaucus, NJ), a supplier of tea and botanical ingredients for foods, beverages, and dietary supplements, has launched a new line of floral ingredients for drink formulations. According to the company, these floral ingredients add flavor, functionality, and fragrance to beverages.

The line comprises 10 floral ingredients offered in various forms, including infusions, concentrates, extracts, and powders, as well as fine, specialty, or coarse cuts. The company says this format variety enables the ingredients to accommodate a wide range of beverage applications. The floral ingredients include chamomile, elderflower, orange blossom, hibiscus, lavender, and more.

In a press release, Gerardo Santiago, vice president of beverages sales and marketing for the company, said, “Today’s consumers want beverages that not only taste good but that are also good for their bodies. That’s where floral ingredients come in. On top of their refreshing effect on the palate, they are packed with functional benefits that can do wonders for wellness, from hibiscus’s antioxidant properties to lavender’s soothing effects on the mind and body.”

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