Lantmännen launches PromOat Gluten-Free Organic

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Lantmännen (Stockholm, Sweden) launched PromOat Gluten-Free Organic, a natural source of oat-beta-glucan extracted from gluten-free, GMO-free, organic, wholegrain oats grown in Sweden. It is also a clean-label emulsion stabilizer, either as the only ingredient or in combination with other emulsifiers and stabilizers, and it can be used in vegan and vegetarian products, for example, to offer a creamy mouthfeel without grittiness.

“We are very excited to bring PromOat Gluten-Free Organic to the market,” Lars Franz, CEO of Lantmännen Functional Foods AB, said in a press release. “Together with PromOat Original, PromOat Instant and PromOat Gluten-Free, we can now offer our customers the widest-available portfolio of oat beta-glucan ingredients. Problems associated with the heart, blood sugar and lack of fibers in the diet have been identified as three of the most common risk factors in society and our customers are looking for natural ways to address these major health issues.”

Oat beta-glucan has been approved by the European Food Safety Authority (EFSA) to carry health claims in the European Union regarding blood sugar and heart health. According to the health claim, oat beta-glucan has been shown to reduce blood cholesterol and balances blood sugar, contributing to the reduction of post-prandial glycemic responses.